About Shrewd Real Estate

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After over a decade with traditional real estate brokerages, the owner of Shrewd Real Estate recognized that the industry was struggling to keep up with the times. Let’s face it—the way homes are advertised and the tools real estate agents use to sell homes have drastically evolved with the rise of the Internet. The old ways of selling homes still have a place, but it is time to evolve...

According to the National Association of REALTORS®, over 95% of home buyers now use the Internet to search for properties (NAR Profile of Home Buyers and Sellers, 2020). The same report showed that over 97% of home sellers had their homes listed online.

Here’s the truth: advertising a home for sale online is incredibly affordable. What really drives up costs? Expensive real estate office buildings, billboards, park benches, and newspaper ads... traditional marketing tactics that brokerages use to promote themselves rather than the homes they’re actually trying to sell. We don't work in that business. At Shrewd Real Estate, we're in the business to SELL YOUR HOME!