About Shrewd Real Estate

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After working with traditional real estate brokerages for over a decade, it became very apparent to the owner of Shrewd Real Estate that the real estate industry is trying very hard to avoid evolving with the times.  Let's face it, the way that homes are being advertised for sale and the effective tools that real estate agents utilize to sell homes have drastically changed since the advent of the Internet.

​According to the National Association of REALTORS®, 95% of home buyers used the Internet to purchase a home. (NAR Profile of Home Buyers and Sellers 2018). The report also concluded that 97% of home sellers had their homes listed on the Internet for sale.

Here's the scoop, it really doesn't cost that much to advertise a home for sale online.  You know what does cost a lot of money?  Large real estate office buildings, billboards, park benches, newspaper ads, and everything else that traditional real estate brokerages and their agents use to advertise themselves ​and not the homes they're actually in contract to sell.